Storyboardline & Sketches
SOLUTIONS
-
Feature A: Accuracy in Users first search result of booking the tickets.
-
Feature B:Saving frequent traveler information, to book tickets to same destination,same time, same flights, which will save the time and efforts of browsing in the busy schedule of Business.
-
Feature C:Verbal Booking while commuting and multitasking.
-
Feature D:Adding Widgets to the homepage to frequently asked basic information about the booking of tickets.
-
Feature E:Comparative Deal Analysis Widgets.
-
Feature F:Website/App Focused on more on the go Behaviors.
Welcome to
Omnifood
Omnifood is a service that provides Premium food delivery to help busy Professionals have more time & feel healthier by providing a mobile app where they can quickly order an affordable, tasty, healthy lunch and have it delivered or pick it up.
​
It solves the problem by providing a lifesaver service-inexpensive, healthy and great-tasting meals, delivered right to the door.
​
My role was to create a visually impressive and friendly interactive app/website which would save time and effort to order healthy online food.
PRESENTATION
UX Process
​
-
Designed a Project, Responsive website, and Mobile Application.
-
Experience to develop the website on HTML5 AND CSS3
-
Designing the E-Commerce Website
-
Created and presented the concepts and user research
-
Developed the Personas and the wire-frames
-
Lo-fidelity to Hi-fidelity- Prototypes, Clickable Prototype
-
Conducted, analyzed in Google Analytics, and synthesized the results of the Usability Test by heuristic evolution
RESEARCH
​
Goal
Designers Create The Look and Feel, Developers, build it. Responsive website for Online delivery!
Visually Impressive and friendly Interactive a quick and easy food delivery Company to like a Professional Company.
​
Target Audience
Busy People with no time for cooking. A lifesaver service Inexpensive, healthy, and great-tasting meals, delivered right to the door.
​
PERSONA
​
Because design doesn’t exist in a vacuum, I decided to understand our product from the customer’s perspective through 2 user tests. I had users go through several tasks on UserTesting.com, and the way they struggled with ordering the healthy food online was really eye-opening for me. There were simply too many steps in the process and sometimes they loose interest due to busy schedules which charges on the health.
PROBLEM STATEMENT
"Responsive Website or App with easy, quick interactive user experience, which helps to deliver inexpensive, healthy, and great-tasting meals right to the door!"
COMPETITIVE ANALYSIS
USER FLOW/NAVIGATION/ INFORMATION ARCHITECTURE
STORYBOARD-LINE
WIRE-FRAMING
​
After distilling the research, I created low-fidelity wire-frames using HTML5 and CSS3 to iterate through design options quickly. Working with the client, we used the wire-frames to discuss product strategy.
PROTOTYPING
​
Seeing is believing, and user flows finally “clicked” for the client after I had them play with my prototype. These medium-fidelity prototypes were also used in User Testing with 5 users to gauge between two of the major design options. The option using drop-downs and visuals won by a landslide.
RESPONSIVE WEBSITE
SYNTHESIZING AND ANALIZING THE WEBSITE
LEARNING RECAP
-
I learned about the process of creating a website/ app and all the logistics that go into approval from the web development process. Mobile app development is both complex and fun!
​​
-
During the user research process, I was genuinely surprised to see how many users completely ignore the hamburger menu. It was not as obvious of affordance as our team though, so we converted to text-based icons. This tested to be much more effective with users.
​​
-
While the whole project was a huge learning experience, I especially loved iterating on designs and testing those new designs on users. This tight feedback loop helped take the ambiguity out of our designs, and it felt good to produce designs with the confidence that users would enjoy and understand it