Storyboardline & Sketches
SOLUTIONS
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Feature A: Accuracy in Users first search result of booking the tickets.
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Feature B:Saving frequent traveler information, to book tickets to same destination,same time, same flights, which will save the time and efforts of browsing in the busy schedule of Business.
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Feature C:Verbal Booking while commuting and multitasking.
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Feature D:Adding Widgets to the homepage to frequently asked basic information about the booking of tickets.
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Feature E:Comparative Deal Analysis Widgets.
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Feature F:Website/App Focused on more on the go Behaviors.


Case Study (Shows the end-to end design process)- An enterprise-grade operations system
Presentation for Financial Client - Mashreq Bank (Dubai)
My Role as a UI/UX Designer
I have designed the front-end experience for an enterprise-grade operations system.
My responsibility is to:
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Simplify complex operational workflows
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Enable fast decision-making
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Reduce cognitive load for high-volume users
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Design role-based experiences
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Communicate system intelligence clearly through UI
Purpose
It is a daily-use operational platform.
Business Requirements (my understanding)
1. Business Context
Operations teams currently work across multiple internal systems to process daily transactions. Today, the process involves:
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Logging into multiple source systems
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Manually extracting transaction data
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Consolidating data in shared folders or spreadsheets
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Manually prioritizing and allocating work
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Updating transaction status manually
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Tracking SLAs via email or reports
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Sending periodic updates to leadership and compliance teams
2.Key Challenges
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High manual effort
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Delayed processing and SLA breaches
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Limited real-time visibility
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Dependency on Excel and email
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Difficult audit and compliance tracking
Objective
Design a centralized operations platform that:
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Automatically allocates work
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Provides real-time visibility
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Tracks SLAs and exceptions
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Reduces manual coordination
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Scales across teams and transaction volumes
3. User Personas (Must Design For)
A. Ops User
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Receives system-assigned transactions
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Works on high volumes daily
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Needs clarity on:
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Priority
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SLA
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Required action
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Can refer transactions when needed
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Updates status frequently
B. Team Lead
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Oversees a group of Ops Users
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Monitors workload distribution
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Tracks SLA risks and bottlenecks
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Handles referrals and exceptions
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Reviews daily performance
C. Manager / Ops Head
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Needs a strategic and aggregated view
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Focuses on:
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SLA adherence
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Backlogs
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Risk areas
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Consumes dashboards and reports
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Rarely interacts at transaction level
4. Core Platform Capabilities
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Automated Work Allocation
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Rule-based assignment using:
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Skill set
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Workload
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Priority
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Availability
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Real-Time Data Visibility
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Continuous inflow of new transactions
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Near real-time status updates
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Centralized Dashboards
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Role-specific dashboards
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Actionable KPIs
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SLA Tracking & Alerts
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Visual SLA indicators:
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Within cutoff
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Approaching breach
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Breached
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Transaction Lifecycle Management
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Pending → In Progress → Completed → Referred
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Referrals & Exceptions
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Reason capture
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Feedback loop with compliance or support teams
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Reporting
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Daily summaries
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Filters and exports
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Audit-ready views
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Design Involves
5. Screens to Design in Figma (High-Fidelity)
A. Ops User Screens
1. Home Dashboard
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KPI tiles:
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Total Assigned
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Pending
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Referred
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Overdue
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Completed
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Task status distribution (chart)
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Volume distribution by source/system category
2. My Assigned Tasks
A data-heavy table showing:
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Transaction ID
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Source category
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Priority
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SLA countdown
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Current status
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Action buttons:
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Open
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Refer
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Complete
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3. Transaction Detail View
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Full transaction context
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SLA timer
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Status history
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Action controls
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Referral workflow with reason selection
B. Team Lead Screens
1. Team Dashboard
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Team-level KPIs
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Workload distribution
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SLA risk indicators
2. Monitoring View
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Live transaction list across users
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Filters:
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User
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Status
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Priority
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SLA state
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Visual emphasis on overdue and high-risk items
3. Reporting
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Daily summary view
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User-wise and category-wise insights
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Export options
C. Manager / Ops Head Screens
1. Strategic Overview
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Total transactions
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SLA met percentage
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SLA breaches
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Pending and overdue volumes
2. Status Heatmap
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Aggregated view showing:
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Pending
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Referred
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Completed
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Split by source/system category
3. SLA Performance View
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Visual comparison of:
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Within cutoff
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Approaching breach
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Breached
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6. Design Constraints
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Desktop-first
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Clean, neutral enterprise theme
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Meaningful color usage (status-driven)
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Minimal decorative elements
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Scalable layouts (thousands of records)
7. Deliverables
Tool
A. Figma
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High-fidelity designs
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Separate flows for:
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Ops User
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Team Lead
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Manager
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Reusable components preferred
Covers:
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Problem summary (current vs proposed)
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User personas and pain points
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UX principles followed
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Screen walkthrough (by role)
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How dynamic allocation is represented in UI
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SLA visualization approach
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Referral and exception handling
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Design decisions and trade-offs
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Future UX enhancements (optional)
Product
Here's Product Glance, I have completed a designing of product - an enterprise-grade operations system tool emphasizing an end-to-end flow that improves user experience.


































