Storyboardline & Sketches
SOLUTIONS
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Feature A: Accuracy in Users first search result of booking the tickets.
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Feature B:Saving frequent traveler information, to book tickets to same destination,same time, same flights, which will save the time and efforts of browsing in the busy schedule of Business.
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Feature C:Verbal Booking while commuting and multitasking.
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Feature D:Adding Widgets to the homepage to frequently asked basic information about the booking of tickets.
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Feature E:Comparative Deal Analysis Widgets.
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Feature F:Website/App Focused on more on the go Behaviors.
My Role
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Collaborating closely with the Sales and Marketing Team for upcoming Presentations and overviewing the Graphics and Visual development for websites redesigning
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Synthesized requirements from existing functionality, customer input, brainstormed ideas, and direction from internal teams and working with the UI developing team
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Develop user flows, wireframes, specifications/documentation, and prototypes
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Conduct user testing and accessibility testing
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Help promote best practices in design, usability, and accessibility within the design and Sales team, across the company
WHY RE-DESIGNING THE WEBSITE/WEBPAGE
Bitwise is looking forward to updating the website with a version more Aesthetically appealing, Creating user-friendly interactions, Visually creative, and displaying the latest events and webinar. This will help the Statistic of the Users views for each web-page and creating engaging flow on the website experience for each user.
Analysis & Solutions
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Problem Statement: The page looks too much script was not placed self-explanatory and to give more upcoming events and webinar glance on the homepage, need more interactive and lively look to the homepage.
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Solution: It will solve the problem by providing a short storyline about Bitwise and upcoming events and brief idea on the homepage in more graphical and more aesthetically appealing design so that the user's experience is more engaging.
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Stage: Proposed design is partially live on the Bitwise website.
LEARNING RECAP
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I learned about the process of creating a website and all the logistics that go into approval from the web development process from the internal team and coordinating with the UI development team offshore. Re-designing and development is both complex and fun!
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During the user research process, I was genuinely surprised to see how many users completely ignore the hamburger menu and users try to get direct information about the company on the homepage. It was not as obvious of accordance as our team though, so we converted Menu into text-based icons and designed the website more Aesthetically Appealing. This tested to be much more effective with users.
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While the whole project was a huge learning experience, I especially loved iterating on designs and testing those new designs on users. This tight feedback loop helped take the ambiguity out of our designs, and it felt good to produce designs with the confidence that users would enjoy and understand it.